Mew Enemy #1 - Cha-ching

There are reports circulating on the intraweb that:

The Ricky Gervais Show is to become the first paid-for Podcast.

The show features British comedy personalities Ricky Gervais, Steven Merchant and Karl Pilkington. Their irreverant brand of monkey-based comedy has seen the weekly half-hour podcast storm to the top of the iTunes charts and stay there.

The first run of 12 episodes was sponsored by UK newspaper the Guardian and were free to download via iTunes. Following on from the success of the show, the second run of episodes will be hosted on Audible.com and will be accessible only to those who've paid a subscription fee.

iTunes doesn't currently support the purchasing of podcasts through its own store, but does allow the purchase of audio spoken content through its link with Audible, which can be accessed through the Music Store.

An Audible subscription to the show will cost $7 a month in the US and £4.50 a month in the UK. For the money, you'll get four half hour shows.